Hello, it's nice to "Mitch" you!
I'm Michael Angelo "Mitch", a Landing Page Optimization Specialist based in the Philippines. I help businesses by optimizing their landing pages to increase the likelihood of generating qualified leads and booked calls.
I’ve analyzed over 100 landing pages from successful businesses. The insights that I got from it became the foundation of my high-converting Landing Page Optimization Framework, a proven system I’ve successfully applied across diverse industries.
Skills
Design and User Experience
Loading Speed Optimization
Consistency in Branding
Mobile Optimization
UX/UI Design
Technical and Analytical Skills
A/B and Multivariate Testing
Conversion Rate Tracking
Heatmap Analysis
Funnel Analysis
Content and Messaging
Call-to-Action Optimization
Landing Page Frameworks
Persuasive Language
Value Proposition
Behavioral Insights
Understanding User Intent
Cognitive Load Reduction
Scarcity and Urgency
Anchoring Effect
Process
This framework ensures the landing page is concise, targeted, and aligned with the customer's deepest needs and motivations.
Craft a tailored optimization plan based on the business goals, target audience, and competitive landscape.
Redesign the landing page to improve visual hierarchy, readability, and mobile responsiveness.
Rewrite headlines, subheadings, descriptions, and CTAs to make them more compelling and action-oriented. Incorporate social proof and testimonials to build trust and drive action.
Ensure the landing page is technically sound, with fast load times, mobile responsiveness, and seamless functionality.
Run A/B and multivariate tests to experiment with different designs, copy, and CTAs.